Using Radio Advertising to Promote Blood Donation-Reference-Cited by-同舟云学术

Using Radio Advertising to Promote Blood Donation

Published:2017-08-02 Issue:1 Volume:30 Page:52-73
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Martín-Santana Josefa D.¹^ORCID,Reinares-Lara Eva²^ORCID,Reinares-Lara Pedro²

Affiliation:

1. Facultad de Economía, Empresa y Turismo, Departamento de Economía y Dirección de Empresas, Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain

2. Facultad de Ciencias Jurídicas y Sociales, Campus de Vicálvaro, Departamento de Economía de la Empresa, Universidad Rey Juan Carlos, Madrid, Spain

Funder

The Ministry of Economy and Competitivity

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2017.1326340

Reference39 articles.

1. Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle

2. In Defence of the Hierarchy of Effects

3. The Role of Ad Likability in Predicting an Ad's Campaign Performance

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