Alumni Loyalty: Systematic Literature Review
Author:
Affiliation:
1. Faculty of Business and Economics, Economics and Social Sciences, Technische Universität Dresden, Dresden, Germany
2. Department of Marketing, Christian-Albrechts University at Kiel, Kiel, Germany
Funder
Saxon Scholarship Program Regulation
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2017.1326352
Reference130 articles.
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