Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective-Reference-Cited by-同舟云学术

Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective

Published:2022-10-10 Issue: Volume: Page:1-32
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Masele Juma James¹,Rwehikiza David Peter

Affiliation:

1. University of Dar es Salaam, Business School

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2022.2133060

Reference79 articles.

1. Accenture. Social media for public pension organizations: A new model for high performance. Retrieved September 16, from http://www.accenture.com/SiteCollectionDocuments/PDF/AccenturePensionsSocialMedia-FINAL5.pdf

2. The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

3. Allam, Y. (2017). Trends in higher education marketing - Branding and marketing. Hanover Research. https://www.linkedin.com/pulse/trends-higher-education-marketing-branding-yasser-allamon03/06/2020

4. The future of social media in marketing

5. The Diffusion of Social Media in Nonprofit Organizations

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social media marketing of Islamic higher education institution in Indonesia: a marketing mix perspective;Cogent Business & Management;2024-07-08

2. Social Media Analytics Overview on University Marketing of Private University and Public University in Indonesia;2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON);2024-06-19