Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management-Reference-Cited by-同舟云学术

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Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management

Published:2022-09-29 Issue: Volume: Page:1-21
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Pressgrove Geah¹,McKeever Robert²^ORCID,McKeever Brooke²^ORCID,Waters Richard³

Affiliation:

1. Reed College of Media, West Virginia University, Morgantown, West Virginia, USA

2. College of Information and Communication, University of South Carolina, Columbia, South Carolina, USA

3. School of Management, University of San Francisco, San Francisco, California, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2022.2130497

Reference79 articles.

1. From Intentions to Actions: A Theory of Planned Behavior

2. An Analysis of Factors Influencing Membership Retention at a Children’s Museum

3. Efficacy of the Theory of Planned Behaviour: A meta-analytic review

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategies utilised by communication agencies to build and maintain relationships with clients;The Southern African Journal of Entrepreneurship and Small Business Management;2024-03-13

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