Sparking interdisciplinarity: let’s take framing students as customers in higher education seriously

Author:

Ma Guoxin1

Affiliation:

1. School of Business Administration, Anhui University of Finance and Economics, Bengbu, People’s Republic of China

Publisher

Informa UK Limited

Subject

History and Philosophy of Science,Social Sciences (miscellaneous)

Reference66 articles.

1. A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

2. An Analysis of Factors Influencing the Upsurge of Private Universities in Nigeria

3. Armstrong, S. J. 2007. “Re-thinking Management Education: From Cognition, to Action, to Learning.” Inaugural Lecture, 12 March 2007, Business School, University of Hull. Accessed April 23, 2019. http://eprints.lincoln.ac.uk/26697/1/26697%20memorandum75.pdf.

4. Past, Present and Future Perspectives of Management Learning, Education and Development

5. Competitive Price Discrimination

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