A More Comprehensive View of Consumer Confusion: Scale Development
Author:
Affiliation:
1. Department of International Trade, Gazi University, Ankara Turkey
2. Department of Business Administration, Hacettepe University, Ankara, Turkey
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2017.1295297
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