Color Versus Form: Which Matters More in Children's Preferences of Package Design?
Author:
Affiliation:
1. Department of Marketing, School of Business, City University of New York – College of Staten Island, Staten Island, New York, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2018.1436482
Reference100 articles.
1. The Meaning of Brand Names to Children: A Developmental Investigation
2. Consumer perceptions of product packaging
3. Early hormones and sex differences in cognitive abilities
4. The impact of packaging colour on children’s brand name memorization (7-12 years old)
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