The Attitudes of Saudi Youth Toward U.S. Apparel Brand Names-Reference-Cited by-同舟云学术

The Attitudes of Saudi Youth Toward U.S. Apparel Brand Names

Published:2017-11-29 Issue:1 Volume:30 Page:58-68
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Abalkhail Tagreed Saleh¹

Affiliation:

1. College of Design and Home Economics, Qassim University, Buraydah, Qassim, Saudi Arabia

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2017.1376242

Reference58 articles.

1. The theory of planned behavior

2. Al-Hammad, A. A. 1988. A study of the saudi arabian market for selected imported manufactured goods: An economic, cultural and attitudinal analysis with particular reference to UK suppliers. Doctoral dissertation, University of Bradford.

3. Al-Rajhi, K. S. 2008. The effects of brands and country of origin on consumers' buying intention in saudi arabia. Doctoral dissertation, University of Glasgow.

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