The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services
Author:
Affiliation:
1. Department of Marketing, College of Business, New Mexico State University, Las Cruces, New Mexico, USA;
2. Department of Business Administration, Earl G. Graves School of Business and Management, Morgan State University, Baltimore, Maryland, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1767527
Reference103 articles.
1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
2. The role of brand love in consumer‐brand relationships
3. Structural equation modeling in practice: A review and recommended two-step approach.
4. Ethnic Identification on Adolescents' Evaluations of Advertisements
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