An Approach to Integrating Market Research with Customer Insights through the Development of IoT Products-Reference-Cited by-同舟云学术

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An Approach to Integrating Market Research with Customer Insights through the Development of IoT Products

Published:2020-07-15 Issue:3 Volume:33 Page:239-255
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Straker Karla¹,Mosely Genevieve¹,Wrigley Cara¹

Affiliation:

1. Design Innovation Research Group, The University of Sydney, Sydney, Australia

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1792387

Reference46 articles.

1. Introduction to the Internet of Things

2. Innovation as a Learning Process: Embedding Design Thinking

3. Design and Innovation through Storytelling

4. Using thematic analysis in psychology

5. Change by Design

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Ideas development of IoT smart tracking products for XYZ company using a design thinking approach;International Journal of Business Ecosystem & Strategy (2687-2293);2024-08-23

2. Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning;Journal of Interactive Marketing;2022-06-03

3. Multipoint Ecological Environment Monitoring System with Internet of Things;Mathematical Problems in Engineering;2022-05-11

4. Designing a dangerous unicorn: Lessons from the Theranos case;Business Horizons;2021-07

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