The Interaction of Product Attractiveness and Decision-Making Style on Consumer Purchase Intention: A Cultural Moderation Perspective-Reference-Cited by-同舟云学术

The Interaction of Product Attractiveness and Decision-Making Style on Consumer Purchase Intention: A Cultural Moderation Perspective

Published:2022-01-06 Issue:1 Volume:35 Page:19-29
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Soler-Anguiano Francisco Leonardo¹^ORCID,Zeelenberg Marcel²³^ORCID,Díaz-Loving Rolando¹^ORCID

Affiliation:

1. Faculty of Psychology, National Autonomous University of Mexico, Mexico City, Mexico

2. Department of Social Psychology, Tilburg University, Tilburg, The Netherlands

3. Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.2023829

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2. Role of affect in decision making

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4. Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations

5. Purchase intention for luxury brands: A cross cultural comparison

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