An Investigation of Bottom of Pyramid Consumers’ Motivation for Participating in Value Co-Creation-Reference-Cited by-同舟云学术

An Investigation of Bottom of Pyramid Consumers’ Motivation for Participating in Value Co-Creation

Published:2021-09-07 Issue: Volume: Page:1-19
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Chikweche Tendai¹,Shindi Jimmy²

Affiliation:

1. Business School, Western Sydney University, Parramatta, New South Wales, Australia

2. Independent Scholar

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1972378

Reference66 articles.

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4. Mobile phones, institutional quality and entrepreneurship in Sub-Saharan Africa

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