Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context-Reference-Cited by-同舟云学术

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context

Published:2021-07-19 Issue: Volume: Page:1-17
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Kang Inwon¹,Koo Jakyung²,Han Jeong Hugh³,Yoo Sungjoon¹

Affiliation:

1. Department of International Business & Trade, Kyung Hee University, Seoul, South Korea

2. Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China PRC

3. Asia Pacific School of Logistics, INHA University, Incheon, South Korea

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1944832

Reference67 articles.

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