Factors that Affect Willingness to Pay for Red Wines in China
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/08961530.2014.928606
Reference38 articles.
1. Meaningless brands from meaningful differentiation
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3. A Model and Measurement Methodology for Predicting Individual Consumer Choice
4. Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel
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