Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test-Reference-Cited by-同舟云学术

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Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test

Published:2016-12-29 Issue:2 Volume:29 Page:104-117
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Canfield Daniel de Salles¹,Basso Kenny²

Affiliation:

1. Dublin Business School, Dublin, Ireland

2. Faculdade Meridional, IMED Business School, Passo Fundo, Brazil

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2016.1261647

Reference37 articles.

1. Measuring Service Quality: A Reexamination and Extension

2. Design Thinking

Cited by 17 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Monitoring emotions throughout the onboard customer journey – evidence from the travel and tourism industry;Cogent Social Sciences;2024-02-22

2. Unveiling the Influence of Travelling Companions on the Customer Journey: A Cross-Cultural Study;2024

3. Sosyal Müşteri Yolculuğu Haritası: İletişim Ajansları Üzerine Bir Araştırma;Türkiye İletişim Araştırmaları Dergisi;2023-12-27

4. Using Mixed Method to Understand Customer Experience With Digital Banking Services;Journal of Global Information Management;2023-11-17

5. The Theoretical and Practical Evolution of Customer Journey and Its Significance in Services Sustainability;Sustainability;2022-08-04

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