A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation
Author:
Affiliation:
1. Indian Institute of Management, Rohtak, India
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2023.2180790
Reference176 articles.
1. Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation
2. Consumer Ethnocentrism in Turkey: Ours are Better than Theirs
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