The impact of trust propensity on consumers’ cause-related marketing purchase intentions and the moderating role of culture and gender
Author:
Affiliation:
1. Department of Marketing, University of Greifswald, Greifswald, Germany
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2019.1575316
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1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
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3. Chapter 18 Philanthropy
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5. The Role of Culture and Gender in the Relationship between Positive and Negative Affect
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