Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers’ Purchase Intentions for Green Food Products
Author:
Affiliation:
1. Department of Management Studies, Sardar Vallabhbhai National Institute of Technology (SVNIT), Surat, India
Funder
no funding
Publisher
Informa UK Limited
Subject
Ecology,General Medicine,Food Science,Medicine (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/03670244.2023.2200942
Reference105 articles.
1. Eating Sustainably
2. Ajzen, I. The theory of planned behavior.
3. Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption
4. Factors affecting the consumers’ willingness to pay for health and wellness food products
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