A framework of brand likeability: an exploratory study of likeability in firm-level brands
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2013.790472
Reference105 articles.
1. Dimensions of Brand Personality
2. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
3. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
4. When consumers love their brands: Exploring the concept and its dimensions
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