Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage-Reference-Cited by-同舟云学术

Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage

Published:2020-06-29 Issue:8 Volume:29 Page:722-742
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Anwar Ali¹,Thongpapanl Narongsak (Tek)²³^ORCID,Ashraf Abdul R.²

Affiliation:

1. Lazaridis School of Business and Economics, Wilfrid Laurier University, Ontario, Canada

2. Goodman School of Business, Brock University, Ontario, Canada

3. Research Administration Center, Chiang Mai University, Chiang, Thailand

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1786847

Reference80 articles.

1. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

2. A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

3. The role of consumer innovativeness and perceived risk in online banking usage

4. A taxonomy of mobile phone consumers: insights for marketing managers

5. Arthur, R. (2016). From unorganized retail to controlled fulfillment - How Indian e-commerce is evolving. Forbes. https://www.forbes.com/sites/rachelarthur/2016/05/16/from-unorganized-retail-to-controlled-fulfillment-how-indian-e-commerce-is-evolving/#3d6d670c5be1

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