Green marketing strategy and the firm's performance: the moderating role of environmental culture
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2011.581382
Reference64 articles.
1. An Empirical Assessment of Organizational Commitment and Organizational Effectiveness
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4. Proactive Corporate Environmental Strategies: Myths and Misunderstandings
5. Estimating Nonresponse Bias in Mail Surveys
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