Nonmonetary customer value contributions in free e-services
Author:
Funder
German Federal Ministry of Education and Research
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2015.1095219
Reference61 articles.
1. The Effects of Free Sample Promotions on Incremental Brand Sales
2. Analytics for Customer Engagement
3. Recommendation Systems with Purchase Data
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