Rethinking business segmentation: a conceptual model and strategic insights
Author:
Affiliation:
1. H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Ft. Lauderdale, FL, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384750
Reference26 articles.
1. A framework of satisfaction for continually delivered business services
2. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
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