What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework
Author:
Affiliation:
1. EM Normandie Business School, Metis Lab & University of Lyon 2, Paris, France
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2059775
Reference103 articles.
1. What omnichannel really means?
2. Customer experiences in the age of artificial intelligence
3. Customer Channel Migration
4. River Magic: Extraordinary Experience and the Extended Service Encounter
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