Segmenting sport fans by eFANgelism: a cluster analysis of South Korean soccer fans-Reference-Cited by-同舟云学术

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Segmenting sport fans by eFANgelism: a cluster analysis of South Korean soccer fans

Published:2021-01-13 Issue: Volume: Page:1-15
ISSN:2375-0472
Container-title:Managing Sport and Leisure
language:en
Short-container-title:Managing Sport and Leisure

Author:

Park Sanghyun¹,Kim Seungmo²,Chiu Weisheng³^ORCID

Affiliation:

1. Department of Sport Industry Studies, Yonsei University, Seoul, South Korea

2. Department and Sport and Physical Education, Hong Kong Baptist University, Kowloon, Hong Kong

3. Lee Shau Kee School of Business and Administration, The Open University of Hong Kong, Ho Man Tin, Hong Kong

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23750472.2021.1873169

Reference52 articles.

1. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

2. The influence of brand trust and brand identification on brand evangelism

3. Back-Translation for Cross-Cultural Research

4. Alternative Ways of Assessing Model Fit

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigation of Football Fans’ Perceptions of Event Quality According to their Typologies;Sage Open;2024-07

2. Perceived risk-based sport spectator segmentation during the pandemic situation;Asia Pacific Journal of Marketing and Logistics;2024-01-10

3. Futbol Taraftarlarının EFANgelizm Düzeylerinin Değişkenlere Göre İncelenmesi;Gazi Beden Eğitimi ve Spor Bilimleri Dergisi;2023-11-29

4. Futbol Takımı Taraftarlarının Evangelizm (Efangelizm) Düzeyleri ile Takım İnovasyonu Algıları Arasındaki Bağın Araştırılması;Akdeniz Spor Bilimleri Dergisi;2023-09-28

5. Strategic marketing management of sports club equity crowdfunding campaigns;Equity Crowdfunding in Sports Clubs;2023-08-07

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