Investigation of the relationships between the brand personality of running activity, the involvement, the identification and the intention to repeat participation-Reference-Cited by-同舟云学术

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Investigation of the relationships between the brand personality of running activity, the involvement, the identification and the intention to repeat participation

Published:2024-09-13 Issue: Volume: Page:1-16
ISSN:2375-0472
Container-title:Managing Sport and Leisure
language:en
Short-container-title:Managing Sport and Leisure

Author:

Anagnostou Michael¹,Tzetzis Giorgos²,Tsiskari Efi³,Kordali Anna²

Affiliation:

1. School of Sport and Health Sciences, Loughborough University, Loughborough, UK

2. Department of Physical Education and Sports Sciences, Aristotle University, Thessaloniki, Greece

3. Department of Physical Education and Sports Sciences, Democritus University of Thrace, Komotini, Greece

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23750472.2024.2373136

Reference78 articles.

1. Dimensions of Brand Personality

2. The theory of planned behavior

3. Testing the role of sport event personality on the development of event involvement and loyalty

4. The influence of sport activity personality on the stage-based development of attitude formation among recreational mountain skiers

5. The Impact of Constraints on Motivation, Activity Attachment, and Skier Intentions to Continue

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