Commenting on “Atmospheric affect … gaining share of customer”-Reference-Cited by-同舟云学术

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Commenting on “Atmospheric affect … gaining share of customer”

Published:2017-06-14 Issue:3 Volume:27 Page:195-200
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Babin Barry J.¹,Attaway Jill P.²,James Kevin W.³

Affiliation:

1. Max P. Watson Jr. Professor of Business Research, Louisiana Tech University, Ruston, LA, USA

2. Department of Marketing, Illinois State University, Normal, IL, USA

3. Department of Marketing and Management, University of Texas – Tyler, Tyler, TX, USA

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2017.1318667

Reference19 articles.

1. Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

2. A brief retrospective and introspective on value

3. Heresies and sacred cows in scholarly marketing publications

4. The theme park experience: An analysis of pleasure, arousal and satisfaction

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Service innovations’ roles in long-term relationships with business customers;Journal of Global Scholars of Marketing Science;2019-08-29

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