The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Author:
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
http://www.tandfonline.com/doi/pdf/10.1080/21639159.2015.1122956
Reference71 articles.
1. Stage of the Product Life Cycle, Business Strategy, and Business Performance.
2. Intensifying Export Performance Through Planned Capacity Building: A Study of the Indian Apparel Sector
3. Managerial capabilities and paths to growth as determinants of high-growth small and medium-sized enterprises
4. Firm Resources and Sustained Competitive Advantage
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance;Asia Pacific Journal of Marketing and Logistics;2024-09-06
2. SMEs’ intangible resources and their effects on export performance: a study on Malaysian halal F&B sector;Journal of Islamic Marketing;2023-08-11
3. The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries;Cogent Business & Management;2022-10-03
4. PAZAR YÖNELİMLİ FİRMALARIN STRATEJİK SEÇİMLERİ VE İHRACAT PERFORMANSI İLİŞKİSİ: ULUSLARARASI LOJİSTİK FİRMALARI ÜZERİNE BIR ARAŞTIRMA;Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi;2021-12-31
5. Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs);Industrial Marketing Management;2021-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3