How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand-Reference-Cited by-同舟云学术

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Published:2015-03-17 Issue:2 Volume:25 Page:122-141
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Chae Heeju,Ko Eunju,Han Jinghe

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

http://www.tandfonline.com/doi/pdf/10.1080/21639159.2015.1012809

Reference66 articles.

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2. AakerD. A. & JoachimsthalerE. (2000). Brand leadership: The next level of the brand revolution. New York, NY: Free Press.

3. On the evaluation of structural equation models

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