Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany

Author:

Bathaee Atieh

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Reference57 articles.

1. The Effect of Cultural Orientation on Persuasion

2. Alreck, P. L. & Settle, R. B. (1995). The survey research handbook: Guidelines and strategies for conducting a survey. New York, NY: Irwin Professional Publishing.

3. Bathaee, A. (2011). Marketing department discussion paper, Greifswald University, GermanyAnalysis of consumer culture: Development of an individual-level scale comparing Germany and Iran.

4. Reclaiming the individual from Hofstede's ecological analysis--A 20-year odyssey: Comment on Oyserman et al. (2002).

5. Does Cultural Socialization Predict Multiple Bases and Foci of Commitment?

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