Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales
Author:
Affiliation:
1. Department of Management, Marketing, and Business Administration, Murray State University, Murray, KY, USA
2. Department of Economics and Finance, Murray State University, Murray, KY, USA
Publisher
Informa UK Limited
Subject
Marketing,Social Sciences (miscellaneous),Arts and Humanities (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2248758
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