Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
Author:
Affiliation:
1. Digital Platform and Strategies, MICA, Ahmedabad, India
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1717978
Reference92 articles.
1. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
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