Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing
Author:
Affiliation:
1. School of Business Administration, The University of Mississippi, University, MS, USA
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1785920
Reference34 articles.
1. Competitive Irrationality: The Influence of Moral Philosophy
2. Ethics and marketing management: An empirical examination
3. Ethics and Marketing Management:
4. Reflections on ethical issues in marketing management: An empirical examination
5. Ethics and the American Advertising Federation Principles
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