Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand-Reference-Cited by-同舟云学术

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Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand

Published:2021-02-08 Issue:4 Volume:31 Page:598-613
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Kim Sooyun¹,Choi Sunmee¹,Park Geebum¹,Lee Yeonjoo¹

Affiliation:

1. School of Business, Yonsei University, Seoul, Republic of Korea

Funder

supported by the Graduate School of YONSEI University Research Scholarship Grants in 2017

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1808826

Reference50 articles.

1. Affect as information in persuasion: A model of affect identification and discounting.

2. Evoking emotion: affective keys to hotel loyalty

3. Capturing Luxury Customer Values

4. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

5. Purchase intention for luxury brands: A cross cultural comparison

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3. Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model;Journal of Global Fashion Marketing;2022-04-13

4. Correction;Journal of Global Scholars of Marketing Science;2021-09-15

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