A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts-Reference-Cited by-同舟云学术

A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts

Published:2021-01-02 Issue:1 Volume:31 Page:1-9
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Trejo-Pech Carlos Omar¹^ORCID,Thach Sharon²^ORCID

Affiliation:

1. Agricultural and Resource Economics Department, University of Tennessee, Knoxville, TN, USA

2. College of Business, Tennessee State University, Nashville, TN, USA

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1808816

Reference35 articles.

1. AdReaction. (2017). AdReaction Gen X, Y and Z. An executive summary. Kantar Millward and Brown. https://iabeurope.eu/wp-content/uploads/2019/08/AdReaction-Gen-X-Y-and-Z_Global-Report_FINAL_Jan-10-2017.pdf

2. Alwitt, L. F. & Prabhaker, P. R. (1992). Functional and belief dimensions of attitudes to television advertising: Implications for copytesting. Journal of Advertising Research, 32(5), 30–42. https://psycnet.apa.org/record/1993-11746-001https://web-b-ebscohost-com.proxy.lib.utk.edu/ehost/pdfviewer/pdfviewer?vid=1&sid=768bbbaa-80cc-4f57-b13a-404b9dab9fc9%40pdc-v-sessmgr01

3. Digital Natives

4. Blunck, E., Fetzer, E. & Tilley, J. M. (in press). Benchmarking digital education programs on social entrepreneurship: What a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs. Journal of Global Scholars of Marketing Science. Special Issue on Marketing Management in International Contexts.

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