The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)-Reference-Cited by-同舟云学术

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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Published:2023-05-16 Issue:3 Volume:33 Page:475-494
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Ghaffar Abdul¹^ORCID,Islam Tahir²^ORCID,Kincl Tomas³^ORCID,Hakeem Abdul¹,Sharma Anshuman⁴

Affiliation:

1. Public Administration, The University of Karachi, Karachi, Pakistan

2. Faculty of Organization and Management, Silesian University of Technology, Gliwice, Poland

3. Department of Management, Faculty of Management, Prague University of Economics and Business, Jindrichuv Hradec, Czech Republic

4. Department of Marketing, College of Business Administration, Ajman University, P. O. Box 346, Ajman, United Arab Emirates (UAE)

Publisher

Informa UK Limited

Subject

Marketing,Social Sciences (miscellaneous),Arts and Humanities (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2199306

Reference81 articles.

1. Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity

2. Albus, H. (2012). The effects of corporate social responsibility on service recovery evaluations in casual dining restaurants.

3. Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

4. Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

5. Does It Pay to Be Real? Understanding Authenticity in TV Advertising

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