Launch activities and timing in new product development-Reference-Cited by-同舟云学术

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Launch activities and timing in new product development

Published:2018-01-02 Issue:1 Volume:28 Page:33-41
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Calantone Roger J.¹,Di Benedetto Anthony²,Rubera Gaia³

Affiliation:

1. Department of Marketing, Michigan State University, East Lansing, MI, USA

2. Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA

3. Department of Marketing, Università di Bocconi, Milan, Italy

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2017.1410771

Reference46 articles.

1. Product Development: Past Research, Present Findings, and Future Directions

2. The quality of market-oriented behaviors: Formative index construction

3. The role of lean launch execution and launch timing on new product performance

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1. The impact of market orientation on new product performance through product launch quality: A resource-based view;Cogent Business & Management;2022-08-07

2. Beyond Evading Lockout and the ‘Pioneer’s Curse’;Research-Technology Management;2022-06-27

3. An Empirical Study: The Impact of Collaborative Communications on New Product Creativity That Contributes to New Product Performance;Sustainability;2022-04-13

4. Unlocking the power of big data analytics in new product development: An intelligent product design framework in the furniture industry;Journal of Manufacturing Systems;2021-02

5. The bidirectional complementarity between market orientation and launch proficiency affecting new product performance;Journal of Product & Brand Management;2021-01-29

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