Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal-Reference-Cited by-同舟云学术

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Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal

Published:2022-02-02 Issue:4 Volume:32 Page:530-553
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Zhang Zhe¹^ORCID,Liu Xinyi¹

Affiliation:

1. Department of Marketing, School of Management, Fudan University, Shanghai, China

Funder

National Natural Science Foundation of China under Grant

Sci-Tech Innovation Foundation of School of Management, Fudan University under Grant

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2021.2019600

Reference84 articles.

1. The Effects of Self‐Construal and Commitment on Persuasion

2. Brand prominence in cause-related marketing: luxury versus non-luxury

3. Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving

4. Possessions and the Extended Self

5. Where Consumers Diverge from Others: Identity Signaling and Product Domains

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1. Modeling behavioral factors influencing farmers' willingness to adopt rooftop solar photovoltaic: Empirical evidence from rural China;Journal of Cleaner Production;2023-10

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