How small traditional businesses can become attractive employers: A means-end analysis
Author:
Affiliation:
1. Faculty of Social and Human Sciences, University of Deusto, Spain
2. Department of Marketing, Universidad Pontificia Comillas, Spain
3. Department of Marketing, Universidad Complutense de Madrid, Spain
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/00472778.2019.1659682
Reference88 articles.
1. Effect of Employer Brand Image on Application Intentions of B-School Undergraduates
2. Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status
3. Socially responsible companies: Are they the best workplace for millennials? A cross-national analysis
4. Determinants of purchasing intention for fashion luxury goods in the Italian market
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