Individuals’ Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks
Author:
Publisher
Informa UK Limited
Subject
Finance,Experimental and Cognitive Psychology
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference48 articles.
1. Interactions of Individuals' Company-Related Attitudes and Their Buying of Companies' Stocks and Products
2. Consumers' stock preferences beyond expected financial returns
3. The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Noncomparative and Committed Love
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