1. Research Specialist Research Services Haaga-Helia Ammattikorkeakoulu, Haaga-Helia University of Applied Sciences Pasila Campus, Helsinki, Finland
2. Lecturer in Tourism, Department of Marketing, Retail and Tourism Manchester Metropolitan University, Manchester, UK
3. Marketing, Hanken School of Economics, Vasa, Finland
4. Aalborg University Business School of the Aalborg Tutor of Entrepreneurial Marketing at University of London, London, UK
5. Visiting Lecturer at the School of Economics and Business Administration, University of Tartu, Tartu, Estonia