‘It is guiding us to protect ourselves’: a qualitative investigation into why young people engage with a mass-media HIV education campaign

Author:

Baker Venetia1,Mulwa Sarah1,Sarrassat Sophie1,Khanyile David2,Cousens Simon1,Cawood Cherie2,Birdthistle Isolde1

Affiliation:

1. Faculty of Epidemiology & Population Health, London School of Hygiene & Tropical Medicine, London, UK

2. Epicentre Health Research, Durban, South Africa

Publisher

Informa UK Limited

Subject

Public Health, Environmental and Occupational Health,Health (social science)

Reference41 articles.

1. Baelden, D., T. Vergnani, J. Jacobs, and L. Van Audenhove. 2008. "Fighting AIDS the Fatigue by Using Digital Strategies in Primary Prevention Campaigns: Insights from a Case Study among South African University Students.” In Findings and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet. https://www.researchgate.net/publication/264859340_digital_strategies_to_fight_the_aids_fatigue_-scope_of_the_research

2. The Entertaining Way to Behavioral Change: Fighting HIV with MTV

3. The AIDS conspiracy: science fights back

4. Evaluating the impact of DREAMS on HIV incidence among adolescent girls and young women: A population-based cohort study in Kenya and South Africa

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