Marketing Research Guides: An Online Experiment with LibGuides

Author:

Foster Mira,Wilson Hesper,Allensworth Nicole,Sands Diane T.

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Administration

Reference26 articles.

1. Word-of-Mouth Research: Principles and Applications

2. Blyberg, J. 2006, January 9. “11 reasons why library 2.0 exists and matters [Web log post]”. Retrieved fromhttp://www.blyberg.net/2006/01/09/11-reasons-why-library-20-exists-and-matters/

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2. Marketing Practices in Australian Libraries: Is Promotion Enough?;Journal of the Australian Library and Information Association;2018-04-03

3. Resource Delivery and Teaching in Live Chat Reference: Comparing Two Libraries;College & Research Libraries;2017-11

4. References;Managing Academic Libraries;2017

5. The Enduring Landscape of Online Subject Research Guides;Reference & User Services Quarterly;2016-03-24

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