International Key Account Management in Manufacturing Companies: An Exploratory Approach of Situative Differentiation
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference18 articles.
1. The Antecedents and Consequences of Customer Satisfaction for Firms
2. Global Account Management in Multinational Corporations: Theory and Evidence
3. Revitalizing Your National Account Marketing Program
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