Optimal introductory pricing as an investment decision
Author:
Affiliation:
1. Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, Norway
Funder
Research Council of Norway
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13504851.2024.2332519
Reference11 articles.
1. Brealey, R. A., S. C. Myers, and F. Allen. 2020. Principles of Corporate Finance. McGraw-hill.
2. Contingent Valuation: A User's Guide
3. Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
4. To Groupon or not to Groupon: The profitability of deep discounts
5. Customer retention measurement in the UAE banking sector
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