More than just a fan: the influence of K-pop fandom on the popularity of K-drama on a global OTT platform-Reference-Cited by-同舟云学术

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More than just a fan: the influence of K-pop fandom on the popularity of K-drama on a global OTT platform

Published:2022-10-10 Issue: Volume: Page:1-6
ISSN:1350-4851
Container-title:Applied Economics Letters
language:en
Short-container-title:Applied Economics Letters

Author:

Jang Moonkyoung¹,Kim Dokyung²,Baek Hyunmi³

Affiliation:

1. Business School, Gachon University, Seongnam, Republic of Korea

2. Media & Advertising Research Institute, Korea Broadcast Advertising Corporation, Seoul, Republic of Korea

3. School of Media and Communication, Korea University, Seoul, Republic of Korea

Funder

Ministry of Education of the Republic of Korea

National Research Foundation of Korea

MSIT (Ministry of Science and ICT) Korea

ITRC

IITP

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.2129038

Reference10 articles.

1. Mapping International Film Trade: Network Analysis of International Film Trade Between 1996 and 2004

2. Examining International Country-to-Country Flow of Theatrical Films

3. Culture and Organizations

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities;Asia Pacific Business Review;2023-07-07

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