Optimal Inventory Management with Buy-One-Give-One (BOGO) Promotion
Author:
Affiliation:
1. Sauder School of Business, University of British Columbia, Vancouver, BC, Canada;
2. Korea University Business School, Korea University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/24725854.2021.1938299
Reference30 articles.
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2. Barcos, L., Barroso, A., Surroca, J., and J. A. Tribo (2013). Corporate social responsibility and inventory policy. International Journal of Production Economics 143(2), 580-588.
3. Bazargan, A., Karray, S., and S. Zolfaghari (2018). ‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis. European Journal of Operational Research 265(2), 621-630.
4. Bensoussan, A. Çakany ild ir im, M., Feng, Q., and Sethi, S. P. (2009). Optimal ordering policies for stochastic inventory problems with observed information delays. Production and Operations Management 18(5), 546-559.
5. Bhattacharya, C. B. and S. Sen (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing 67(2), 76-88.
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