The international transfer of store brand image
Author:
Affiliation:
1. a Institute for Retail Studies, University of Stirling , UK
2. b EADA International Management Development Centre , Barcelona, Spain
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593960600844178
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