From biscuits to hand sanitizers: India’s largest biscuit and confectionary brand-Parle’s diversification-Reference-Cited by-同舟云学术

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From biscuits to hand sanitizers: India’s largest biscuit and confectionary brand-Parle’s diversification

Published:2022-08-18 Issue:6 Volume:43 Page:1233-1242
ISSN:0252-2667
Container-title:Journal of Information and Optimization Sciences
language:en
Short-container-title:Journal of Information and Optimization Sciences

Author:

Lakhangaonkar Supriya¹,Kishore Shweta²,Kamath Kavita³

Affiliation:

1. Faculty of Commerce & Management, Vishwakarma University, Pune, Maharashtra 411048, India

2. Faculty of Commerce & Management, Vishwakarma University, Pune, Maharashtra 411048, India,

3. Department of MBA, RMD Sinhgad School of Management Studies, Pune, Maharashtra 411052, India

Publisher

Taru Publications

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/02522667.2022.2117325

Reference12 articles.

1. Parle Products: The Journey of Budget Brand Toward Premiumization

2. Consumer preferences for upcycled ingredients: A case study with biscuits

3. Brand Preferences and Factors Influencing for Purchase of Branded Ready-To- Eat Food Products in Belgaum City of Karnataka State, India

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1. Effects of Teosinte Flour (Dioon mejiae) on Selected Physicochemical Characteristics and Consumer Perceptions of Gluten-Free Cocoa Cookies Formulated with Mung Bean (Vigna radiata) Flour;Foods;2024-03-17

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