Determining the role of celebrity endorsement on brand purchase-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Determining the role of celebrity endorsement on brand purchase

Published:2022-08-18 Issue:6 Volume:43 Page:1453-1461
ISSN:0252-2667
Container-title:Journal of Information and Optimization Sciences
language:en
Short-container-title:Journal of Information and Optimization Sciences

Author:

Kaur Gurpreet¹,Chaturvedi Vijit²,Yadav D. S.³,Sharma Shalini⁴,Wadhawan Seema⁵

Affiliation:

1. Department of Management, Amity Business School, AUUP, Noida, Uttar Pradesh, India

2. Department of Management, Amity Business School, Sector 125, AUUP, Uttar Pradesh, India

3. Department of Management, Raja Balwant Singh Technical Campus, Agra, Uttar Pradesh, India

4. Department of Management, Greater Noida Institute of Technology, Uttar Pradesh, India

5. Department of Management, Jagannath International Management School, New Delhi, India

Publisher

Taru Publications

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/02522667.2022.2125057

Reference11 articles.

1. A mathematical model for analysing the significance of information technology resources in school education during pandemic

2. AI based automatic detection of citrus fruit and leaves diseases using deep neural network model

3. ECG signals recruitment to implement a new technique for medical image encryption

4. Structural equation based model to investigate the moderating effect of fear of COVID using partial least square method

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP